Why is Website Navigation Important?

One of the things you'll find on most websites is a way to navigate the website. Whether that's a menu on the side, links at the top or buttons on the home page. Have you ever left a website because you can't find something you're looking for? Visitors don't want to spend an age finding out how to contact you or view your products, they need directing otherwise they'll direct themselves to a competitor instead.

Website Navigation

Using our experience, we can create a navigation system that doesn't detract from the main subject of a page yet is easily found, obvious and easily navigated regardless of the device the website is viewed on. In addition to a clear link menu featuring your key pages, I can direct customers to crucial areas on your website via clear call to actions, which may be something as simple as big text stating "CLICK HERE" or something more attractive such as a button hovering over an image encouraging the visitor to "READ MORE". This helps direct visitors to suit your needs, increasing conversions per visitor.

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