Websites with poor design are difficult to work with and are not popular with people who decide to look at them one day. Information becomes difficult to access, and it seems that there is so much of it on the site and it is so difficult to process that the visitor is forced to switch to another resource.
A successful site structure, on the other hand, allows you to easily find the information you need, return to the pages viewed, and then use the found for your own purposes.
Optimal navigation is based on a clear arrangement of site elements and their design options. The system as a whole and the links between pages should be as transparent as possible.
Well-organized navigation is hard to imagine without a consistent structure. Navigation elements act as road signs to aid movement between areas. Changing the structure means removing road signs during travel. In fact, the final destination will be a big question for users.
Therefore, the principle of preservation is considered fundamental to the structure of the site, i.e. if on one page you have taught the user that this button is at the top, then on the following pages he should find this button in the same place.
Complicated navigation on the site in many ways distracts from the content of the information to problems in use. When working on websites with pages with constantly changing navigation elements, users begin to feel doubtful.
One of the things you’ll find on most websites is a way to navigate the website. Whether that’s a menu on the side, links at the top or buttons on the home page. Have you ever left a website because you can’t find something you’re looking for? Visitors don’t want to spend an age finding out how to contact you or view your products, they need directing otherwise they’ll direct themselves to a competitor instead.
Using our experience, we can create a navigation system that doesn’t detract from the main subject of a page yet is easily found, obvious and easily navigated regardless of the device the website is viewed on. In addition to a clear link menu featuring your key pages, I can direct customers to crucial areas on your website via clear call to actions, which may be something as simple as big text stating “CLICK HERE” or something more attractive such as a button hovering over an image encouraging the visitor to “READ MORE”. This helps direct visitors to suit your needs, increasing conversions per visitor.